Page 75 - HAND EMBROIDERY ARTISAN_TT

Handicrafts & Carpets Related Theory for Exercise 1.12.67-71
Hand Embroidery Artisan - GI Tagging

GI tagging

Objectives: At the end of this lesson you shall be able to
• state about GI tagging
• explain historical background of GI tagging
• state the significance of GI tagging.

The following is a Quality Manual for enforcing the iii The Sozani stitch can be simple, continuous line or a
‘Kashmir Sozani’ GI. Kashmir Sozani has been registered diamond shaped outline used for petals and f lowers.
under the Geographical Indications (GI) of Goods Act of It can also be used in filling up of a motif. It always
India, having GI No. 48, Certificate No. 98 in the Class of has a reinforcing stitch.
Goods 26 as of the date 19th January 2006. The GI Act iv The Sozani stitch lends a delicacy to the overall
has the provision for geographically specific handicrafts embroidery and uniformity on both sides of the fabric.
to be registered under the Act. The registration is an
acknowledgement of the fact that a given handicraft v The sozani stitch lends a delicacy to the overall
is unique and is produced in a particular area, with embroidery and uniformity on both sides of the fabric.
traditional knowledge and skills that are special to a vi The most dominant motif in Sozani Embroidery is the
region. The effect of the registration is that the craft in ‘buti’, which is a floral or Almond motif with a bent tip.
question is accorded legal protection in the market place. vii Sozani Embroidery has a rich colour spectrum and
No manufacturer, other than those recognized by the exquisite depicting natural flora and fauna of the
registration may claim to produce that particular handicraft Kashmir Valley. Popular motifs include the Chinar
or sell it under the name recognized by the registration. leaf and Cypress tree, Almond, Grapes, Pomegranate
TAHAFUZ, a society of Kashmiri artisans, registered and Cotton seeds, and flowers like the Iris, Narcissus,
under the J&K Socities Act and bearing Registration Lotus, Daffodil, Pansy, Lily and Rose; Geometrical
No. 5611 S/ 2007, are the “Registered Proprietors” of themes like octagonal phanus, Dontavot and Ag.
Kashmir Pashmina. This Quality Mannual intends to
detail out all necessary aspects in terms of standards Specification of GI tagging
and benchmarks, methods, procedures, etc. that shall a Physical appearance & dimensions
provide the reference for ensuring proper enforcement, Shape - Circular with Serated Edges
implementation and use of the Kashmir Sozani GI after
due testing and certifiction in a commercial context. Size diameter 2.5 centimetres
The “Kashmir Sozani” is a registered GI (Geographical b Overt text and visual
Indication), having No. 48 and Certificate No. 98 in the Kashmiri sozani
Classes of Goods 26 in respect of Sozani embroidery Registered GI logo
performed on different Apparels fabrics as on 19th
January 2006. As a title “Kashmir Sozani” cannot be Certified genuine
used other than those subscribing to the specification Unique number
regarding process and finished goods other than those
registred as the “Kashmir Sozani” GI. The Specifications c Convert text
for “Kashmir Sozani” as registered under the GI are: Registered GI
i Fine Needlework on various fabrics, done by a 100% hand embroidered
Sozankar employing predominantly the Sozani Stitch, d Care and handling
Darn Stitch and Stem Stitch using silk and viscose
yarns. Buttonhole stitch, Herring bone stitch, Chain The Label can be flat ironed from the reverse side
stitch, Satin Stitch and Knot stitches are also used, only, upto a maximum temperature of 60 Degrees
though in limited proportions. Centigrade. The SFAL cannot be ironed using
ii The Sozani stitch is a fine couching stitch with a calendaring roller
reinforcing stitch laid over a basic stitch. The Label is not resistant to dyeing.
Marketing
Objectives: At the end of this lesson you shall be able to
• state about marketing
• state the purpose of marketing
• state the types of marketing
• state the 4ps of marketing.

• Definition: Marketing is the activity, set of institutions, and exchanging offerings that have value for
and processes for creating, communicating, delivering, customers, clients, partners, and society at large.
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